On Tuesday, the Turkish president Tayyip Erdogan proclaimed that the electronic products from the United States will be banned. He mainly emphasizes on the boycott of Apple iPhone saying, “If they have iPhone, there is Samsung on the other side. We have Vestel Venuüs in our country.”
Erdogan boycotts iPhone amid fury at US sanctions [Going cheap: Queues at a Chanel store in Istanbul to take advantage of low prices] Metro, August 15, 2018 pic.twitter.com/Po7XWBSrsb
— TARIK TOROS (@TarikToros) August 15, 2018
The announcement from Erdogan was in a reaction to US President Donald Trump’s new tariffs on the country making a great downfall to the Turkish currency, Lira.
He has specifically favored the use of the South Korean brand, Samsung or Turkey’s own brand, Vestle. However, this is still unclear that how the country will implement the restriction knowing the large market of iPhone in Turkey as reported by the Associated Press.
So far, there are no comments regarding the News from Turkey’s Ministry of Foreign Affairs, Apple or White House. But, it is a general presume that the ban will have more effect on Turkey as compared to Apple.
According to the Mashable news, 2.08 % of the smartphone users in Turkey have Vestle, however, 17.41 % Turkish residents owned Apple iPhone. On the other hand, the iPhone market is really vast, comprising of 700 million users all around the world. This proportion is really high as compared to the iPhone users in Turkey which is just 7.15 million (almost 1.02 percent of total).
Therefore, it is believed that the sanction will impact more to Apple if it is from China or US which are the main markets of their product.